jeffery matthews jr.
hello, my name is jeffery and I am a Multi-hyphenate digital strategist + creative producer with 6+ years of experience leading creative teams, spearheading thought-leadership content, and developing inclusive digital + social campaigns.
Expertise in photography + videography, pitching + briefing concept ideas, and elevating brand awareness. Passionate about inclusive culture, diverse storytelling, Artificial Intelligence tools, AR/VR, and more.
brand + content marketing.
founded in 2022, PSYCHIC MOON STUDIOS is a creative marketing agency and production house that supports BIPOC + women-owned businesses across the nation.
creative director + producer.
Through innovative thinking, genuine conversations, and an obsession for creating magical experiences, we craft visionary work people love.
creates branded content and Crafts engaging social campaigns by leveraging extensive network of photographers, video producers, graphic designers, and general creatives
Produces pitches, decks, and treatments for experimental concepts, strategies, and projects including augmented and virtual reality content
directed by jeffery.
Loupe is the leading streaming art platform on connected TV, focusing on both the living room and out-of-home screens.
brand marketing manager.
Spearheaded creative direction, editorial content, and voice of Loupe’s brand alongside the Director of Marketing as the 2nd marketing hire.
Integrated multi-channel content strategies and defined value propositions to grow a community around Artists, NFTs, streaming media, and unique targeted audiences.
Revitalized Loupe’s brand voice + tone, and delivered go-to-market planning + content strategy.
launched ig shop, tiktok, discord, and recommended new, emerging social platforms.
Symphony Talent redefines how employers and talent connect By applying data-driven consumer marketing best practices to Talent Acquisition.
content marketing manager.
managed digital strategy, content marketing, and paid media for clients’ employer branding and recruitment efforts. from deck presentation and client-facing relations to social advertisements and content creation, I wore various hats within the role.
augmented reality.
during dick’s sporting goods 2021 recruitment cycle, I was brought on to create an augmented reality filter for “signed” candidates as they accepted their roles with the company. Candidates adorned the team dsg hat and shared their recent achievements on social channels.
#dsglife landing page for ar filter.
live version of ar filter.
Blavity is a media startup and digital community that creates written, video, and social content for Black millennials reaching over 4m users/month.
managed sponsored, editorial, and partnership content for the 5 media channels (blavity, afrotech, 21 ninety, shadow and act, travel noire).
launched Social campaigns for partners including google, coca-cola, spotify, amazon, and many more. originally hired as a copywriter, my role quickly expanded to brand content manager due to my fast-learning nature and social media experience.
assisted in creative direction and crafted copy for bumble’s “stay far, get close” campaign during COVid-19 crisis.
hosted twitter chat in partnership with teach for america and spotify encouraging high engagement audience and partnership click-through.
crafted copy for Charm city kings streaming premiere with Hbo max.
example 1.
Created a 4-week development workshop to educate + improve associates’ professional careers producing the highest attendance ratings in the building.
example 1.
led project and created banners, flyers, and marketing materials for “Path to greatness” program.
example 2.
Photographed associate's headshots for LinkedIn + professional portfolio and created flyer assets during Week 3 of “Path to Greatness"
content productions.
as a creative director and producer, I have experience ideating, directing, and executing content for branded, product, corporate, and editorial campaigns. from photo and video production to social media strategy, i am able to lead creative teams and produce visually engaging content for your intended audiences.
freelance work featured and published on platforms including Warby Parker, Social Status, and multiple digital/physical magazine publications
directed and produced short fashion campaigns for “dead than cool” brand in los angeles, california.
directed “dip” music video
augmented + virtual reality.
“VR is a way to escape the real world into something more fantastic. It has the potential to be the most social technology of all time.”
currently, i am sharpening my web3, nft, and artificial intelligence knowledge while also developing systems to include ar/vr technology in marketing campaigns. as our world constantly evolves, i aim to stay at the forefront of this digital shift.
beta version of ar face mask for northside hospital.
AR filter designed for passion project "skyfall".
live, repurposed version of face mask for blm.
