Role
Brand Marketing Manager
Deliverables
Brand + Social Strategy, Content Creation, Motion Design
Loupe is the leading streaming art platform on connected TV, focusing on both the living room and out-of-home screens.
As Brand Marketing Manager, I orchestrated Loupe's comprehensive brand transformation across the digital ecosystem.
Brand Strategy + Content Creation
Led creative direction and editorial strategy to build a vibrant community at the intersection of art, NFTs, and streaming media.
Revitalized the brand's voice and tone while expanding its digital footprint through strategic launches on Instagram Shop, TikTok, and Discord.
Developed multi-channel content strategies that authentically engaged with distinct audience segments, driving growth across emerging platforms.