Client + Role
Blavity | Brand Content Manager
Deliverables
Creative Direction, Brand Strategy, Social Media, Content Creation
“Stay Far, Get Close”
As Brand Content Manager, I helped shape Bumble's narrative during the Covid-19 crisis, specifically targeting minority audiences through Blavity's media platforms.
Assisted in creative direction and copywriting for this timely initiative, developing compelling infographics, authentic video testimonials, and user-generated content.
The campaign delivered over 530k impressions, surpassing the KPI goal by 12% to successfully maintain connection and community during social distancing while amplifying diverse voices within the Bumble ecosystem.