Agency | Role
Dagger | Sr. Digital Designer
Deliverables
Brand + Motion Design
Creative Director: Amanda Brencys-Carbonato
Designer: Jeffery Matthews
Copywriter: Chris Arrison
Redefining Legacy Media for Modern Times
As Senior Digital Designer at Dagger, I spearheaded the digital expression of AJC's transformative rebrand.
Working at the intersection of brand strategy and performance marketing, I developed a cohesive suite of motion and digital assets that brought the legacy publication's new identity to life across digital touchpoints.
Digital Design + Performance Marketing
My work directly supported subscriber acquisition initiatives, creating compelling visual narratives that resonated with existing readers and new audiences during this pivotal brand evolution.
